real estate agent website design

Tracking for success

There’s no point building a great real estate website for agents if you don’t know whether it’s actually working. If you can’t track visitors, you can’t tell how effective your real estate marketing campaigns are or what those visitors are doing on your site so you can optimise it for peak performance. When we build your site, we’ll include the analytics and tracking so you know precisely how many visitors you have, where they come from, what they do on your site and the ratio of visitors to conversions. We use tools such as session recording and heat mapping to provide a detailed picture of how users are interacting with your site.

Session recording is like watching a video of how a user is actually using your site over a period of time (session). We can see where their curser goes and what they click on as they move through the site. Heat mapping is a visual tool that shows us where the activity is most concentrated on a page. By using different colours to track the data we can quickly see where the most popular areas are on any page of a real estate agent’s website. This is the data that will inform the decisions you make on existing and planned real estate digital marketing campaigns.

Build your brand to build your business

A real estate agent’s website is the most important brand touch point for new and returning visitors. It represents you and your business, and for many, it may be their first impression of you. What they see and feel will decide whether they keep you on their list or move ahead without you. The features and pages we build for you are built with your brand firmly in focus. This is what will differentiate you from your competitors and establish your thought leadership position in your area. If you want to be #1, you need to take ownership of that position and look, feel, communicate, and behave, like you already are – with the help of a well though-out real estate agent website design.

Built to convert

Website conversion happens when a user takes an action that you want them to on your website. This can be signing up for a newsletter, completing a contact form, or engaging in a web chat. These types of actions are also known as conversion goals and more web conversions on your site means more leads generated. We build real estate agent lead generation websites so users can convert at every stage of the funnel.

Create Buyer and Landlord Sales Funnels

Every buyer and landlord who visits your site is a potential lead. We design your real estate agents website so there’s something for users at every stage of the funnel to keep them moving down or to convert bottom-stage users efficiently. At the top, resources may include brochures or information sheets. In the middle, we use lead magnet downloads where users exchange some of their information, such as their email address or phone number, in return for an e-book or newsletter subscription. At the bottom, we cut to the chase with things like specific response forms.

Spread the word, fast

Database integration is a process we use to ensure your properties appear on various listing sites to increase visitor traffic and ultimately lead generation. The integration also extends to your own CRM. Integrating your real estate CRM with your real estate agent website ensures your subscribers are constantly informed of what’s listed, what has sold and for how much – this is a key feature for a great real estate agent website.

Websites Users Love To Use

A positive user experience is crucial for real estate agent lead-generation websites. By creating a great user experience, you’re not only making it easier for your audience to do business with you, but you’re also proving you are responsive to their needs. When we design your real estate agent websites, you know it will be responsive to what sellers, owners and investors want from you. It will give them everything they need to know and allow them to take critical actions that move them to conversion.