Content Marketing for Real Estate
Building your reputation online with real estate content marketing
Let's Get Started With Real Estate Content Marketing
Why real estate marketing content is key to your business success
Real Results in Real EstateReal estate content marketing comes with the greatest competition and the least differentiation. A strong content marketing strategy for real estate can help you rise above the competition and get better results.
Luckily, we’re experienced content marketers. We craft content that develops trust, educates, inspires and drives action. Want to give landlords confidence in your property management capabilities? Need to attract more sales listings or sell the vision of your latest development? We can help.
Our real estate content marketing helps build brand reputation, which can lead to increased revenue. It doesn’t matter whether you’ve had a go at creating content in the past, or you’ve only made one social post. We will undertake a full audit and provide recommendations on how we can craft content that converts. We’re used to getting results in competitive markets and our results are why our clients keep coming back.
real estate copywriting to the rescue
What We Can Do For YouHelping Real Estate Agents attract a longer list of listings
Sellers want to know you’re well-connected and well-respected. They want to know you’ll get their property maximum exposure to get the best sale price.
Targeted content marketing will help attract, nurture and convert quality sellers.
Offering valuable content is a great way to start a relationship with a potential client. You could use suburb profiles to show you know the local market.
Share sales tips through your blog, website or social media. You could even create tailored videos that entertain and educate. These are all excellent tools to help you remain top of mind when it counts.
The more you nurture relationships through relevant content that provides value, the better. By providing great service through every step of the customer journey, you are likely to get word-of-mouth referrals which help strengthen your brand reputation.
With extensive real estate experience, we know what works and we can guide you through the process of building a stronger online presence. We’ll use our expertise to share your expertise.
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manage the properties While We manage your online presence
You’re great at what you do. You offer reliable and stress-free property management services. But are you conveying this through your website or social media?
Maybe your paid advertising campaigns aren’t getting you enough leads.
Implementing an effective content marketing strategy helps build trust in your brand and service offering. Let them know you have a zero tolerance to late rental payments. Give them the assurance your team treats their property as if it were their own. Share your top ten tips on how to be a good landlord or create engaging videos that educate. These tools and more can fill landlords with confidence and position your brand as the number one choice.
This is where we excel. We’ve helped businesses like yours get more management listings. Like our success with Benchmark Specialist Property Managers whose property portfolio increased by 44%.
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Selling off the Plan Requires a Good Marketing Plan
Property development is all about Return on Investment (ROI). Offering a good ROI for individual investors and owner-occupiers means a good ROI for the developer.
The challenge is being able to effectively market an intangible product. When buyers can’t walk through, touch, and experience a development, high quality content marketing is invaluable.
In a competitive landscape, it’s important your digital marketing stands out with content marketing. Video is a great way to give buyers a sense of what it would be like to live in the development and help them envision the lifestyle that comes along with it. Combining beautiful renders along with the power of words will help make your project highly desirable.
A lead magnet is an effective strategy to consider when marketing your development. Lead magnets are valuable pieces of content that can come in the form of an ebook, whitepaper, guide or report. These are provided in return for an email address and they help get leads into your marketing funnel.
We also run our digital marketing campaigns with good ROI in mind. We constantly evaluate the effectiveness of our content strategies and make any necessary adjustments.
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Our Real Estate Content Marketing Process
How We WorkIt starts with a chat
We want to get to know your brand. We want to understand the marketing challenges you face, who you’re looking to reach and discuss your specific objectives.
Through an audit of your website, online presence, and previous campaigns, we can get an idea of what is working, and ensure we have a good starting point for all marketing activity.
Our goal is to achieve yours
Setting goals at each stage of the customer journey is the basis for any good content marketing strategy. This helps us tailor your messaging and gives us something to work towards.
Having clear objectives allows our team to continually evaluate your campaign’s effectiveness and modify content if required.
Getting to know your audience
The more we know about your target market, the more we can understand their needs and communicate with them effectively. We use analytics, research and other data to help inform our content strategy.
Creating content that speaks directly to your audience is an effective way of building your brand and gaining quality leads.
Platforms, pathways and priorities
Knowing what to say is one thing, knowing which channels to utilise is another. A good place to start is the organic channels such as your website or blog. Email marketing, social media and your Google business listing are other channels you can use.
Actions that drive action
Once agreed upon, our skilled team will craft your content. Our in-house team of marketing professionals along with a trusted network of creative copywriters and designers will create compelling content across a range of outputs. These can be social media campaigns, SEO website content, developing videos, designs, image templates or EDMs, depending on strategy.
Amplifying the message
Depending on the strategy, we will promote the content organically or through paid media in order for the message to reach the target audience. Both Google and social media platforms offer highly targeted ads to suit your demographic and local area.
Achieving Results
This is one of our favourite parts. We analyse reports and look at things like engagement, the number and quality of leads, and overall effectiveness. This is something we continually monitor and refine over time.
content marketing tips and ideas for real estate
Here’s what we do, so you can do more of what you doSEO Website Content
Content that gets discovered.
We love crafting real estate content that educates, inspires and converts. But what good is that if nobody sees it?
We optimise all of our content for real estate SEO, which essentially means Google takes notice. We perform extensive keyword research to ensure you are showing up where you should be. We get your content noticed, but we also get your content read by ensuring it is engaging and of value to the reader.
Collateral Creation
Our Compelling Content Toolkit.
Real estate content can take many forms. It’s all about showing up where your customers are with exactly what they need.
By giving away useful information, you build trust and demonstrate your company’s expertise, creating a strong brand. We can take care of real estate newsletter content, real estate blog content, annual reports, agent and suburb profiles, ebooks, brochures and other lead magnets. You name it, we can create it.
Social Media
Social Media that’s hard to scroll past.
In the social media landscape, you aren’t just competing against other real estate companies.
You’re competing against all social media content. You’re also competing against attention spans. We know how to get a message across in a short time with Facebook for real estate and social media marketing for real estate. Our engaging content can showcase why you’re the best choice, promoting your business to a highly targeted audience.
PR Distribution
Be seen on other leading sites.
Great content doesn’t just deserve pride of place on your website.
Showing up on other real estate websites helps to build your credibility. We can get your content featured on some of the leading property websites across Australia. In fact, we live and breathe real estate so much that we created The Property Tribune, the place people go for all things real estate.
Webinars
Educate through targeted webinars.
Webinars are a great way to build rapport with a customer.
Using your expertise (and ours), we can help plan and promote webinars. Delivering useful information in a webinar format provides real value to your customers. And the best part? The content can be re-used for further marketing.
We assist with topic development, setup and test the technology required, and build landing pages to capture registrations. We then let the world know about it through targeted marketing. After completion, we provide you with post-webinar analysis with actionable data. Then it’s a matter of nurturing attendees through automated email sequences and ongoing communication.
Email Marketing
Your message, in their inbox.
Email marketing still remains one of the most effective ways to communicate with your audience and build trust.
Using customer segmentation and automation, email marketing is very cost-effective. Providing valuable content to those already in your pipeline helps keep you top of mind for when they are ready to convert. Targeting the right customers with the right offer can lead to increased revenue.
real estate copywriting - what's all the fuss about?
Find Out Why You Should Have a real estate marketing content in your corner
content marketing for real estate agency
Our competitive edge gives you the edgeWe’re a full-spectrum agency, which means we have all the expertise and tools to help generate more listings, development sales, and build your online presence. Here are just some of the ways Property Hype’s edge gives your real estate business an edge:
- We are 100% transparent, so you’ll know where every dollar is spent.
- We don’t lock you in. We’re confident that our results will keep you coming back, so we don’t need to draw up confusing contracts.
- Our track record with content marketing and real estate speaks for itself.
- We’ll keep you informed with monthly reports showing leads, results and ROI.
- We’re already trusted by many companies in the property industry.
- We keep our skills sharp so we can offer you the latest opportunities.
Other real estate services we offer include:
content marketing tips for real estate
Great content works, here’s howGet them interested
Start by using real estate social media posts, infographics, whitepapers, videos, and other lead magnets to establish your brand. Showcase your offering and why you’re the best option. Get them on your email database, and your remarketing lists and engaged with your social media so you can nurture them.
Share your knowledge
Now that your customers know about you, it’s time to educate them. Show them why there’s nobody better to sell, lease or develop their property. Case studies, floor plan downloads, brochures and guides — give them so much value they don’t consider anyone else.
Convert them into customers, clients, and close
With compelling real estate content and clear call to actions, you’ll make it easy for them to convert. Depending on where they are in the funnel, your conversions may look different. They could be anything from a viewing at your development or free sales appraisal, right the way through to passing them to your sales team to close the deal.
Your real estate content needs to make it easy for them to take action when they are ready.
Now that you have them, keep them
You may have heard that it costs more to attract new clients than it does to keep existing ones. Well, it’s true. There are two simple reasons why you want to provide a great ongoing experience. When your clients move again and need to sell, or buy another investment property, they’ll come straight to you.
The second and more important reason is, referrals. If they buy an apartment in your development and then tell their friends, that’s a really low Cost Per Acquisition. So, don’t go cold once the deal is done, keep providing valuable content and build a strong ongoing relationship.
is real estate marketing content for you?
We help real estate agents, property managers and developersReal Estate Content Planning
We determine what real estate content needs to be produced, how, by who, and its priority level. You can let us handle it all, accept our guidance, or take our detailed plan and run with it.
Real Estate Content Production
Our in-house designers, real estate website developers, copywriters and real estate social media strategists are highly experienced. We can handle it all from guides and white papers, to lead magnets, social posts, videos and more. We can work with you on the planning and technical side of setting up webinars.
Real Estate Content Promotion
We use a mix of organic and paid promotion methods to amplify your message and get your brand out there. Geographical location and demographics are used to narrow your target audience. From there we use real estate Facebook ads, blog post articles and email marketing.
What are some examples of content marketing strategies in real estate?
Put simply, good content marketing is essentially sharing your expertise. This could be a downloadable guide to choosing a property management agency, a blog article on how to get the best sale price on a home, or videos showcasing investment hotspots. Play to your strengths. If you’re charismatic, then video is a good option. If detailed information is more your style, then try downloadable content.
How long does content marketing for real estate take to see results?
It depends on what your objectives are, the time you have and the strategies you use. A comprehensive guide to choosing a property manager is easy to promote through digital ads and can generate results quite quickly. If you’re looking to craft blog content that will have organic reach through SEO, then it will be longer before you start seeing results, but it’s well worth the investment in the long run.
Is real estate content marketing worth the investment?
Yes, because content marketing is beneficial in helping consumers decide why they should choose your company. This content is essential for other parts of your online presence. You need good website and good social copy which can be repurposed from content. With good guides and brochures, you’ll have good lead magnets, improve your SEO and ultimately see a good return on investment.
What is a content pillar for real estate?
Content pillars are key topics you might focus your content on. These are typically areas of interest to your consumers. For example, you might choose real estate investing, finance, property growth areas and building tips. These areas help when it comes to creating content.
How do I create content for real estate marketing?
Having a plan is the best way to start. Coming up with content sporadically is not a good idea. Creating your content in batches is easier and more efficient than trying to come up with new content daily. You could write a blog post based on a trending topic that is SEO optimised, or you could use your content pillars to plan and schedule a month’s worth of social media. You can create content yourself if you have the time, or outsource part or all of your content to a professional like Property Hype.
How do you write property content?
Start with the objective of the content and who the content is tailored to. Make content easy to read, with valuable information that speaks directly to the reader and the pain points you can help solve.
How do you attract clients from real estate content marketing?
Create content they are seeking, in formats they like, on platforms they use. Show that you understand their situation and the problems they may face while positioning your business or service as the solution.
Does content marketing for real estate have a good ROI?
Content marketing has one of the best ROIs out of any other digital marketing strategy.
How do you measure ROI in content marketing
Traffic (or the number of views a piece of content has), social engagement and sharing, and conversions are good ways to measure ROI in content marketing.
How much does real estate content marketing cost?
This depends on your objectives and how quickly you want results. To give you an idea, a good strategy is usually a few thousand dollars a month.
How long do I need to do content marketing for?
Content marketing is best viewed as an ‘always on’ approach. As long as you need customers, you need content marketing. Consistently creating amazing content will see your business thrive over the long-term.
Why Real Estate Content Marketing?
Let’s recapIt’s cost effective
Real estate content marketing is economical, costing less than other channels while generating more leads.
In fact, content marketing for real estate generates about three times as many leads as traditional marketing and costs on average 62% less.
Better quality leads
Content is a great way of narrowing down your target audience so you know you are talking to the right people who require your services.
Consumers who resonate with your real estate content will be more likely to take action.
Brand building at its best
How you present yourself to your audience through quality real estate content helps build your brand.
However, this isn’t just about brand building, it’s about nurturing relationships with your prospective buyers.
Trust is important, trust us
Showing up consistently and sharing relevant and valuable real estate content will build trust with your target market.
70% of consumers feel closer to a brand as a result of quality content.
Google loves it
Google values quality content and is designed to match users with relevant information.
Great real estate content helps boost your organic ranking with Google. This means ranking higher in page results for visitors looking for your services or development.
Referrals and repeat customers
If done right, quality real estate content, along with great customer experience, can lead to repeat business and referrals.
Word of mouth is one of the most powerful forms of marketing and is worth investing in and developing through great real estate content marketing.
Awards & Recognition
We believe that our people are the best at that what they do for our clients. Their passion, expertise, and commitment drives us to achieve the best that we possibly can for our clients. The results of their great work have been recognised locally, nationally, and internally with awards for campaigns, and web design. Under our parent brand, these include:
More About Us
Real, real estate knowledgeWe help a variety of businesses from different industries, yet it is our real estate knowledge that is second to none. We love real estate so much that we created The Property Tribune, one of Australia’s leading real estate news sites. It only takes a quick glance at our results for similar real estate companies to see how fine-tuned our real estate marketing is. Your company will benefit through our wealth of experience and learnings from our past work. This means we get it right quicker and only need to adjust to suit the uniqueness of your business.
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We’re part of your teamWe seek to understand your business needs so closely that we feel like we’re part of your team. We’re more than just an agency – we tightly integrate our services into your business, so you get the experience of a multi-skilled agency, with the agility of an internal team.
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Tailored packages to suit your objectivesFrom helping with a particular piece of content, to creating and executing a multi-channel, multi-phase digital marketing strategy. We will work to your budget and objectives to ensure you get the best content marketing package. Completely transparent pricing means no hidden fees and no lock-in contracts.